Amazon is testing a new generative AI feature that summarizes product reviews for customers.

The feature, which the company began using earlier this year, is designed to help shoppers quickly glance at what other customers said without reading through individual reviews. It will pick out common themes and summarize them in a short paragraph on the product detail page.

The company wrote in a blog post published Monday that the AI-generated reviews are now available to a subset of mobile shoppers in the U.S. across a “broad” selection of products. This feature may be expanded to more shoppers and additional categories of products in the “coming months” based on customer feedback, said Vaughn Schermerhorn, Amazon’s director of community shopping.

The Seattle-based company has been looking for ways to integrate more artificial intelligence into its product offerings as the generative AI race heats up among tech companies.

Earlier this year, Amazon CEO Andy Jassy said in his letter to shareholders that generative AI will be a “big deal” for the company. He also said during an earnings call with investors last week that “every single one” of Amazon’s businesses currently has multiple generative AI initiatives underway.

In addition to the new summary, the company said Monday it will also offer a product insights feature that allows customers to surface common themes in reviews.

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