Music Streams Hit 4 Trillion in 2023. Country, Global Acts and Taylor Swift Fueled Growth

January 11th, 5:00 AM EST

By NEWSnet Digital Team

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LOS ANGELES (NEWSnet/AP) — The global music industry surpassed 4 trillion streams in 2023, a single-year record, Luminate’s 2023 Year-End Report found.

Global streams were also up 34% from 2022.

In the U.S., three genres had the biggest growth in 2023: country (up by 23.7%), Latin (24.1%) and world (26.2%.)

By the end of 2023, Luminate found that Spanish-language music’s share of the top 10,000 songs streamed in the U.S. grew 3.8%, and English-language music’s share dropped 3.8%.

Under the Latin umbrella, regional Mexican music achieved massive growth. The genre term — which encompasses mariachi, banda, corridos, norteño, sierreño — grew 60% in U.S. on-demand audio streams, accounting for 21.9 billion.

Taylor Swift's music comprised 1.79% of the U.S. market, Luminate found, accounting for 1 in every 78 U.S. on-demand audio streams.

When it comes to overall music consumption in the U.S., hip-hop continues to rule, accounting for 25.5% of all streams.

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