LONDON (NEWSnet/AP) — European Union regulators on Monday opened investigation into Apple, Google and Meta under a new law designed to stop tech companies from cornering digital markets.

European Commission, the 27-nation bloc's executive arm, said it is investigating the companies for “non-compliance” with Digital Markets Act.

The act, which took effect in early March, and is a rulebook that targets Big Tech “gatekeeper” companies providing “core platform services.” Companies must comply with rules under threat of hefty financial penalties. The goal is to make digital markets “more contestable" by disconnecting closed ecosystems that lock consumers into a company’s products or services.

The commission has heard complaints that tech companies' measures to comply have fallen short, said Margrethe Vestager, commission vice president.

Regulators are looking into whether Apple and Google are complying with DMA's rules requiring tech companies to allow app developers to direct users to less-expensive options available outside their app stores.

The commission also is assessing whether Meta's option for European users to pay a monthly fee for ad-free versions of Facebook or Instagram, so they can avoid having their personal data used to target them with online ads.

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