NEW YORK (NEWSnet/AP) — Large internet service providers now have to post a so-called “broadband nutrition label” online and in stores to give consumers an idea of what goes into the pricing of their service.

The new requirement from the Federal Communications Commission went into effect on Wednesday and could make it easier to comparison shop for broadband service.

Following the design of FDA food labels, these broadband labels will provide easy-to-understand, accurate information about the cost and performance of high-speed internet service to help consumers avoid junk fees, price hikes, and other unexpected costs.

The labels will be mandated to appear at any point of sale, including online and in stores, and they will be required to disclose all pricing information — including introductory rates, data allowances, and speeds. The labels will also include links to information about network management practices and privacy policies.

If a provider does not display their labels or posts inaccurate information about its fees or service plans, consumers can file a complaint with the FCC Consumer Complaint Center.

While many providers will begin displaying their labels in April, some firms with less than 100,000 subscribers will have until Oct. 10, 2024, to comply with the FCC rules.

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