(SNH) — The social media platform X says it will now formally allow people to show consensual adult content, as long as it is clearly labeled as such.

In a recent update on its website, the San Francisco-based company said users “should be able to create, distribute, and consume material related to sexual themes as long as it is consensually produced and distributed. Sexual expression, whether visual or written, can be a legitimate form of artistic expression.”

Adult material was allowed under the pre-Musk Twitter as well, although there was no official policy in place. X said it is restricting adult content for children and adult users who choose not to see it.

“We also prohibit content promoting exploitation, nonconsent, objectification, sexualization or harm to minors, and obscene behaviors,” X said. It added that it does not allow sharing adult content in “highly visible” places such as users’ profile photos or banners.

X’s policy stands in contrast to other social media platforms, such as Meta’s properties — Instagram and Facebook — as well as TikTok and Google’s YouTube.

The new policy applies to real as well as artificial-intelligence-generated material.

X is asking users who regularly post adult content to adjust their media settings to place all their images and videos behind a content warning. This requires users to acknowledge that they want to see the posted image before they can view it.

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